Image Steganography Using Pixel Value Differencing (PVD) Technique Based on Firefly Algorithm

Steganography deals with the ways of hiding communicated data in such a way that it remains confidential. Finding best position inside cover image to embed text message, maintaining a reasonable trade-off between security, robustness, higher bit embedding rate and imperceptibility are some of the challenges of steganography system. Hence, this paper presents firefly algorithm for finding best positions inside cover image in order to embed text message into cover image using Pixel Value Differencing (PVD) technique. Four different cover image was used. Experimental result showed the cover image with selected location using firefly algorithm as well as the stego image using PVD technique. The stego image was evaluated using Peak Signal to Noise Ratio (PSNR) and Mean square Error (MSE). Firefly Algorithm with PVD technique produced a promising result for image steganography.